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Browsing category: Brum's Penguin Parade
Brum’s Penguin Parade in Great Western Arcade 2.jpg

Brum’s Penguin Parade to enchant Christmas visitors to Birmingham city centre


·      15 new sculptures across city centre

·      All decorated by professional artists

·      Trail to support Birmingham Children’s Hospital

Visitors are invited to flock to Birmingham city centre this Christmas to explore a stunning free family trail featuring giant penguins.

Funded and arranged by Central BID, Brum’s Penguin Parade follows on from the huge success of last year’s Walking with the Snowman trail which proved a festive hit with families.


Fifteen specially designed penguin sculptures will be on display around the city centre from Wednesday November 9th, 2022, to Friday January 6th, 2023.

Look around and you’ll be able to spot them across the city centre at locations including Bullring & Grand Central, The Mailbox, Great Western Arcade, Piccadilly Arcade, in-store at Selfridges and Primark and at all city centre attractions including Christmas in Cathedral Square, Frankfurt Christmas Market and Ice Skate Birmingham.


Each penguin has been decorated by artists inspired by the wonderful feeling of Christmas and will help to raise funds for Birmingham Children’s Hospital Charity.

As well as being a magical way to get into the festive spirit the Penguin Parade will raise money for Birmingham Children’s Hospital Charity. Each will have a QR code which can be scanned to make a donation.


Visitors can discover the penguins by picking up a map from city centre stores, coffee shops, Library of Birmingham, Bullring customer services and all of the Christmas attractions or downloading one from the Visit Birmingham website and then following a free walkable trail.


Brum’s Penguin Parade has been arranged and funded by Central BID working with Wild in Art.


Sam Watson, Chair of Central BID, said: “Families travelled from far and wide last year to enjoy our wonderful Snowman trail and support Birmingham Children’s Hospital Charity through donations.


“This year’s Penguin Parade will be even more magical and we’re looking forward to welcoming thousands of visitors to the city centre to enjoy the trail and our great shopping, dining and attractions which will make Birmingham city centre a special place to be this Christmas.”


As well as city centre retailers offering some of the best Christmas shopping in the Midlands, visitors can enjoy the Frankfurt Christmas Market, Christmas in Cathedral Square, the Big Wheel and Ice Skate in Centenary Square as well as pantomimes and festive shows at the city’s theatres.


To add to the festive atmosphere Central BID has invested in new Christmas LED lights for Cannon Street and Lower Temple Street, plus Temple Row while all 29 trees in New Street will be up-lit with colour-changing lights.


Follow the link for a map of the Penguin Parade trail  

Brum’s Penguin sculptures can be found at:

·      Selfridges

·      Bullring, near the Bull

·      Primark

·      Piccadilly Arcade

·      Mailbox

·      Great Western Arcade

·      Frankfurt Christmas Market, Victoria Square

·      Corporation Street

·      Corporation Street, near House of Fraser

·      Christmas in Cathedral Square

·      Church Street Square, Church Street

·      Ice Skate Birmingham, Centenary Square

·      Birmingham Hippodrome, Hurst Street

·      New Street Station, main concourse

·      Navigation Street

Christmas in Birmingham map.jpg
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