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50% off Merlin Attractions


Calling all Midlands residents! Get ready for an adventure-packed season with incredible savings on some of the region's top attractions. Enjoy 50% off with our exclusive residents' sale at these fantastic destinations:


Cadbury World

Indulge in a world of chocolatey fun at Cadbury World! Discover the magic behind the iconic brand and enjoy interactive exhibits, live shows, and plenty of delicious treats.

To get 50% off your visit follow the link.


LEGOLAND Discovery Centre Birmingham

Build, play, and let your imagination run wild at LEGOLAND Discovery Centre. Perfect for families, this attraction offers endless LEGO-themed fun and creativity.

To get 50% off your visit follow the link.


SEA LIFE Birmingham

Dive into an underwater adventure at SEA LIFE Birmingham. Explore fascinating marine life, from majestic sharks to playful penguins, all while enjoying significant savings.

To get 50% off your visit follow the link.


Warwick Castle

Step back in time and immerse yourself in over 1,100 years of history at Warwick Castle. From epic battles to royal grandeur, experience it all at half the price.

To get 50% off your visit follow the link.

Offer: 50% OFF for Midland Residents

Dates: May 17th – July 19th

Terms and Conditions do apply*

*Terms & Conditions:

  • Promotion is available for visits to the four Birmingham attractions (Cadbury World, LEGOLAND Discovery Centre Birmingham, National SEA LIFE Centre Birmingham, and Warwick Castle) from May 17th - July 19th 2024.

  • The 50% discount will be applied to the standard full price adult or child ticket.

  • All visits must be pre-booked online, those not pre-booked may not be able to enter if capacity for that timeslot or day has been reached

  • Discounted tickets are only available to local residents with a B (Birmingham) or CV (Coventry) postcode, validated via billing address postcode. Proof of address showing a B or CV postcode must be presented to the admissions team on arrival.

  • Ticket admits entry into Warwick Castle, Cadbury World, the National SEA LIFE Centre Birmingham or LEGOLAND Discovery Centre Birmingham at 50% off against full price standard on the day tickets.

  • Ticket availability and timeslots will vary per attraction and due to capacity only a certain amount will be available per day per time slot. Book early to avoid disappointment.

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